廚(chu)房電(dian)(dian)(dian)(dian)器(qi)(qi)包括冰箱、燃(ran)氣灶、集成灶、烤(kao)箱、抽油煙(yan)機等電(dian)(dian)(dian)(dian)器(qi)(qi)產(chan)(chan)品，可分(fen)為普通嵌(qian)入式廚(chu)房電(dian)(dian)(dian)(dian)器(qi)(qi)、獨立式廚(chu)房電(dian)(dian)(dian)(dian)器(qi)(qi)以及全嵌(qian)入式廚(chu)房電(dian)(dian)(dian)(dian)器(qi)(qi)。廚(chu)房電(dian)(dian)(dian)(dian)器(qi)(qi)行業(ye)受到房地(di)產(chan)(chan)行業(ye)政策以及市場需求的(de)影(ying)響，近年來廚(chu)房電(dian)(dian)(dian)(dian)器(qi)(qi)行業(ye)發展增速有所放緩。

根據中(zhong)怡康、首創證券數據顯(xian)示，2020年我(wo)(wo)國(guo)廚(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)市場零售規模(mo)(mo)達到了1114億元，Maigoo小編認為隨著(zhu)我(wo)(wo)國(guo)居民(min)廚(chu)電(dian)(dian)(dian)健康消費(fei)理念(nian)的(de)增(zeng)(zeng)強，以及消費(fei)水平的(de)提(ti)高，我(wo)(wo)國(guo)廚(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)行(xing)(xing)業(ye)(ye)仍(reng)保持著(zhu)增(zeng)(zeng)長的(de)趨勢。特別是在(zai)電(dian)(dian)(dian)商直(zhi)(zhi)播銷(xiao)售發(fa)展(zhan)的(de)推(tui)動下，未來(lai)廚(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)行(xing)(xing)業(ye)(ye)規模(mo)(mo)將會進一步擴大(da)。但由于我(wo)(wo)國(guo)廚(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)行(xing)(xing)業(ye)(ye)生(sheng)產面(mian)(mian)臨著(zhu)原(yuan)材(cai)料漲價(jia)、制(zhi)作成(cheng)本提(ti)高的(de)困境，又從(cong)廚(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)增(zeng)(zeng)量競爭向存量競爭的(de)轉(zhuan)變(bian)(bian)下，我(wo)(wo)國(guo)廚(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)市場競爭加(jia)劇，廚(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)行(xing)(xing)業(ye)(ye)發(fa)展(zhan)面(mian)(mian)臨著(zhu)困難(nan)。隨著(zhu)我(wo)(wo)國(guo)用戶需求的(de)變(bian)(bian)化、電(dian)(dian)(dian)商直(zhi)(zhi)播銷(xiao)售的(de)發(fa)展(zhan)以及人(ren)工(gong)智(zhi)能技術的(de)進步，未來(lai)我(wo)(wo)國(guo)廚(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)行(xing)(xing)業(ye)(ye)將會迎(ying)來(lai)前所(suo)未有的(de)發(fa)展(zhan)機遇。

根據數據圖表(biao)可以(yi)知道，2015-2019年(nian)(nian)我(wo)國廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)行業(ye)(ye)銷售(shou)額(e)(e)總體(ti)呈現(xian)出上升的趨勢。Maigoo小(xiao)編認(ren)為2017年(nian)(nian)由于受到房(fang)(fang)地(di)產政策等宏(hong)觀經濟增速(su)的影響，我(wo)國廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)市場消費升級態勢良好，2017年(nian)(nian)我(wo)國廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)行業(ye)(ye)銷售(shou)額(e)(e)達(da)到了977億元。未來隨(sui)著電(dian)(dian)(dian)商銷售(shou)的增長以(yi)及舊(jiu)廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)改造更新(xin)的需求發展，我(wo)國廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)行業(ye)(ye)銷售(shou)額(e)(e)將(jiang)會進一步擴(kuo)大。