廚房電器門(men)店(dian)選(xuan)址(zhi)關系到后期門(men)店(dian)的發(fa)展,因此(ci)在(zai)選(xuan)址(zhi)時(shi)需要注意成本核算、考(kao)慮廚房電(dian)器店(dian)鋪(pu)面積,廚房電(dian)器門(men)店(dian)選(xuan)址(zhi)注意“傍大款”。接下來(lai)請(qing)跟Maigoo小編(bian)一起詳(xiang)細了(le)解廚房電(dian)器開(kai)店(dian)的選(xuan)址(zhi)方法,看(kan)看(kan)廚房電(dian)器專賣店(dian)適合開(kai)在(zai)什么(me)地方。
Maigoo小編認為廚房電器門店(dian)選(xuan)址(zhi)時,還需(xu)要注意成(cheng)(cheng)(cheng)(cheng)本(ben)核算(suan)(suan)。成(cheng)(cheng)(cheng)(cheng)本(ben)包括運輸貨(huo)物的費(fei)用時間成(cheng)(cheng)(cheng)(cheng)本(ben),也包括上下班(ban)的成(cheng)(cheng)(cheng)(cheng)本(ben)。如果(guo)將廚房電器門店(dian)遠離(li)市中心(xin)的位置開店(dian),那么就有可(ke)能造成(cheng)(cheng)(cheng)(cheng)運輸成(cheng)(cheng)(cheng)(cheng)本(ben)較高,上下班(ban)效率(lv)低的情況(kuang)。所(suo)以(yi)在選(xuan)址(zhi)時要注意成(cheng)(cheng)(cheng)(cheng)本(ben)的核算(suan)(suan),就好將成(cheng)(cheng)(cheng)(cheng)本(ben)控制(zhi)在一定(ding)最小的范圍(wei)。
現(xian)在很多加盟(meng)商都(dou)覺(jue)得開廚房電(dian)器門(men)店(dian)的(de)面(mian)積(ji)越(yue)大越(yue)好,店(dian)面(mian)面(mian)積(ji)越(yue)大,門(men)店(dian)引進的(de)廚房電(dian)器產(chan)品就(jiu)越(yue)多,就(jiu)越(yue)能(neng)吸引消(xiao)費(fei)者(zhe)(zhe)。但(dan)其(qi)實(shi)不然。Maigoo小編(bian)認為過分追求(qiu)門(men)店(dian)大面(mian)積(ji),有可能(neng)會(hui)導(dao)致面(mian)積(ji)利(li)用率不高,造成資源浪費(fei)的(de)情(qing)況,還會(hui)給消(xiao)費(fei)者(zhe)(zhe)一種空曠、冷清(qing)、生意不好的(de)氛圍感。因此在進行廚房電(dian)器門(men)店(dian)選址時,最好多多考慮一下店(dian)鋪(pu)面(mian)積(ji),根據實(shi)際情(qing)況選擇合適的(de)面(mian)積(ji)。
廚房(fang)電(dian)器門店(dian)(dian)選址(zhi)需(xu)要注意(yi)有“傍大(da)(da)款”的(de)意(yi)識。周(zhou)邊如(ru)果有大(da)(da)型服(fu)裝店(dian)(dian)、潔具衛浴(yu)店(dian)(dian)、家具城、社(she)區(qu)中(zhong)心(xin)等人(ren)流量多(duo)的(de)店(dian)(dian)鋪或公(gong)共(gong)場(chang)所,那(nei)么就可以考慮將廚房(fang)電(dian)器門店(dian)(dian)地址(zhi)選在那(nei)里。Maigoo小編(bian)認(ren)為將廚房(fang)電(dian)器門店(dian)(dian)開在這些店(dian)(dian)鋪場(chang)所的(de)旁邊,可以依靠其他(ta)店(dian)(dian)鋪強大(da)(da)的(de)人(ren)流量和(he)知名度優勢,進行自身門店(dian)(dian)宣傳。還(huan)可以省去考察門店(dian)(dian)情況的(de)精力,減輕開店(dian)(dian)成本,實現(xian)快速開店(dian)(dian)。
Maigoo小編認為家(jia)電(dian)市(shi)場是廚房(fang)(fang)電(dian)器(qi)專賣店(dian)開店(dian)最好的地方之(zhi)一。家(jia)電(dian)市(shi)場有著很多(duo)的廚房(fang)(fang)電(dian)器(qi)門店(dian),如果專賣店(dian)可(ke)以開在家(jia)電(dian)市(shi)場,那么就可(ke)以利(li)用(yong)家(jia)電(dian)市(shi)場強大的集聚性吸引消費者(zhe),形成專業的廚房(fang)(fang)電(dian)器(qi)商品城,提高自(zi)身(shen)專賣店(dian)的知名(ming)度。
社(she)區有著較為穩定的居住人(ren)群,對于廚房電(dian)器專(zhuan)賣店(dian)(dian)(dian)來(lai)說(shuo)能形(xing)成穩定的客源優勢(shi)。因此Maigoo小編認為可以將廚房電(dian)器專(zhuan)賣店(dian)(dian)(dian)開(kai)在社(she)區店(dian)(dian)(dian)鋪(pu)位置。但在選擇社(she)區店(dian)(dian)(dian)鋪(pu)時,還需要看看社(she)區的入(ru)(ru)住率,消費需求怎么(me)樣,購買(mai)更新(xin)廚房電(dian)器產品的周期(qi)怎么(me)樣,最好選擇入(ru)(ru)住率高(gao)、有更新(xin)需求的社(she)區店(dian)(dian)(dian)鋪(pu)。
新開小區樓(lou)(lou)盤(pan)是(shi)比(bi)較適合(he)廚(chu)(chu)房電器專(zhuan)賣店(dian)開店(dian)的。Maigoo小編認為小區樓(lou)(lou)盤(pan)是(shi)新開的,很多家具、電器都是(shi)消費者需(xu)要購(gou)買的,這就有著很大的消費需(xu)求(qiu)。所以可以將(jiang)廚(chu)(chu)房電器專(zhuan)賣店(dian)開在新開的小區樓(lou)(lou)盤(pan)附近。