隨著疫情之下旅游市場的恢復，酒店行業得到較快的復蘇。不少投(tou)資者十分(fen)看(kan)好(hao)酒(jiu)店(dian)(dian)(dian)(dian)行業，都想投(tou)資經(jing)營一(yi)家酒(jiu)店(dian)(dian)(dian)(dian)。那么酒(jiu)店(dian)(dian)(dian)(dian)開店(dian)(dian)(dian)(dian)要如何經(jing)營呢？在開店(dian)(dian)(dian)(dian)時，需(xu)要重視酒(jiu)店(dian)(dian)(dian)(dian)OTA運營、做(zuo)好(hao)酒(jiu)店(dian)(dian)(dian)(dian)精細化(hua)管理(li)、注重酒(jiu)店(dian)(dian)(dian)(dian)精準營銷宣傳。接下來請跟Maigoo小編一(yi)起詳細了解酒(jiu)店(dian)(dian)(dian)(dian)三(san)大(da)經(jing)營技巧(qiao)吧，希(xi)望對您有所幫助。
酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)(ye)(ye)(ye)(ye)上(shang)游(you)包括(kuo)食(shi)品制造(zao)業(ye)(ye)(ye)(ye)(ye)、裝修設計業(ye)(ye)(ye)(ye)(ye)、建(jian)筑施工業(ye)(ye)(ye)(ye)(ye)、OTA在(zai)(zai)線旅(lv)行(xing)(xing)社、酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)用品等行(xing)(xing)業(ye)(ye)(ye)(ye)(ye)，中游(you)則是(shi)包括(kuo)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)在(zai)(zai)內的(de)(de)(de)各種類型酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)以(yi)及(ji)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)管(guan)理集團，下(xia)游(you)產業(ye)(ye)(ye)(ye)(ye)主要是(shi)以(yi)旅(lv)游(you)、出差(cha)、婚慶等為主的(de)(de)(de)終(zhong)端消(xiao)費(fei)者。從酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)(ye)(ye)(ye)(ye)產業(ye)(ye)(ye)(ye)(ye)鏈(lian)來(lai)看(kan)，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)(ye)(ye)(ye)(ye)產業(ye)(ye)(ye)(ye)(ye)鏈(lian)關系密(mi)切(qie)、聯系較深。受到三公消(xiao)費(fei)限制以(yi)及(ji)宏觀經濟放緩(huan)的(de)(de)(de)影響，我國酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)數(shu)量總(zong)體呈現下(xia)降趨勢，特別是(shi)在(zai)(zai)新冠疫情(qing)的(de)(de)(de)沖擊下(xia)，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)入住率(lv)下(xia)滑嚴重。隨著(zhu)疫情(qing)的(de)(de)(de)有(you)效控(kong)制，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)(ye)(ye)(ye)(ye)得到復蘇，那么在(zai)(zai)這個背景下(xia)如何經營(ying)好酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)呢？Maigoo小編認為在(zai)(zai)開酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)時，還需要重視(shi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)OTA運營(ying)、做好酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)精細化管(guan)理、注重酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)精準營(ying)銷宣(xuan)傳。通過掌握酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)經營(ying)技巧，可以(yi)吸引(yin)到更(geng)多的(de)(de)(de)消(xiao)費(fei)者前來(lai)訂購酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)產品。
現如(ru)今酒(jiu)店(dian)(dian)(dian)很多訂單(dan)都是從OTA業務中獲得，因此為了更好的(de)經營(ying)好酒(jiu)店(dian)(dian)(dian)，獲得更多的(de)入住訂單(dan)，Maigoo小編建議加盟(meng)商需要重視酒(jiu)店(dian)(dian)(dian)OTA運(yun)(yun)營(ying)。在運(yun)(yun)營(ying)OTA時(shi)，酒(jiu)店(dian)(dian)(dian)管理人(ren)員(yuan)需要將酒(jiu)店(dian)(dian)(dian)的(de)房(fang)型、價格、地址、電話(hua)以及(ji)(ji)房(fang)間剩余(yu)數(shu)量以及(ji)(ji)圖片等信(xin)息上(shang)(shang)傳完整(zheng)，方便(bian)客人(ren)及(ji)(ji)時(shi)了解到自(zi)己需要的(de)房(fang)間信(xin)息。同時(shi)，還(huan)需要及(ji)(ji)時(shi)回復線(xian)上(shang)(shang)信(xin)息，進行訂單(dan)處(chu)理，并(bing)且利用OTA平臺(tai)推出各種酒(jiu)店(dian)(dian)(dian)營(ying)銷活(huo)動，刺激(ji)消費。
Maigoo小編認為加盟商要(yao)想(xiang)經(jing)營(ying)管理好一家酒(jiu)店(dian)，那么在日常(chang)的(de)管理中，就(jiu)需要(yao)做到(dao)(dao)精細化(hua)(hua)管理。例(li)如為了防止出現(xian)突然停電導致電梯等機器(qi)不運轉，以及客(ke)人用電問(wen)題無法解決等問(wen)題，酒(jiu)店(dian)應(ying)該在日常(chang)中備好發電機，加強對(dui)機器(qi)設備的(de)日常(chang)維護。酒(jiu)店(dian)員工(gong)還需要(yao)注(zhu)重(zhong)節約(yue)成(cheng)本(ben)(ben)，避免過度浪費(fei)資源。同時，在對(dui)客(ke)人進(jin)行服務時，應(ying)該詳細記錄客(ke)人的(de)需求，為客(ke)人提供優(you)質的(de)服務。酒(jiu)店(dian)精細化(hua)(hua)管理做到(dao)(dao)位了，經(jing)營(ying)成(cheng)本(ben)(ben)才會(hui)降低，消(xiao)費(fei)者對(dui)酒(jiu)店(dian)的(de)評價才會(hui)高。
酒店(dian)(dian)營(ying)(ying)銷(xiao)是經營(ying)(ying)酒店(dian)(dian)的(de)關鍵。Maigoo小編認(ren)為加(jia)盟商(shang)需要(yao)注重酒店(dian)(dian)的(de)精準(zhun)營(ying)(ying)銷(xiao)宣(xuan)(xuan)傳(chuan)，及時做好(hao)酒店(dian)(dian)的(de)宣(xuan)(xuan)傳(chuan)推廣(guang)工作，才能將合適的(de)酒店(dian)(dian)產品推送給目標消費者。因(yin)此，加(jia)盟商(shang)需要(yao)利用線上平臺流量大、受眾(zhong)廣(guang)的(de)優勢建立酒店(dian)(dian)的(de)短視(shi)頻賬號，對酒店(dian)(dian)環境、服務、以及房(fang)間等方面進(jin)行(xing)宣(xuan)(xuan)傳(chuan)，增大曝(pu)光率(lv)，實現增粉(fen)，增加(jia)粉(fen)絲黏性。同時，還可以利用微信朋友圈(quan)廣(guang)告(gao)進(jin)行(xing)精準(zhun)營(ying)(ying)銷(xiao)，收(shou)獲訂(ding)單。
維也納
首旅如家
錦江之星
亞朵
7天
速8
格林豪泰
開元
維景
碧桂園
