酒店行業作為旅游(you)業的子行業,其發(fa)(fa)展與旅游(you)業總體發(fa)(fa)展關(guan)系密切。近年來隨(sui)著居民(min)消費(fei)水(shui)平(ping)的提高,游(you)客人數不斷增加,酒(jiu)店(dian)(dian)(dian)行業也隨(sui)著得(de)到發(fa)(fa)展。那么酒(jiu)店(dian)(dian)(dian)代(dai)理哪個品(pin)牌好呢(ni)?加盟(meng)商(shang)需要考(kao)(kao)察品(pin)牌旗下酒(jiu)店(dian)(dian)(dian)數量、考(kao)(kao)察酒(jiu)店(dian)(dian)(dian)品(pin)牌內訓體系、考(kao)(kao)察酒(jiu)店(dian)(dian)(dian)品(pin)牌消費(fei)者滿(man)意度。接下來就(jiu)跟著Maigoo小(xiao)編一起了解(jie)酒(jiu)店(dian)(dian)(dian)加盟(meng)怎(zen)么選(xuan)擇品(pin)牌,看看酒(jiu)店(dian)(dian)(dian)加盟(meng)代(dai)理哪個品(pin)牌好。
目前我國酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)連鎖率(lv)相較(jiao)于(yu)其(qi)他發(fa)達國家還處(chu)于(yu)較(jiao)低(di)水平。受到全(quan)球疫(yi)情(qing)(qing)爆(bao)發(fa)的(de)影(ying)響,我國酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)行業(ye)迎來發(fa)展的(de)大洗牌(pai)階(jie)段,酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)轉型升級迫在眉睫。隨著疫(yi)情(qing)(qing)的(de)好(hao)轉,旅(lv)游(you)需求(qiu)的(de)釋放,酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)需求(qiu)不斷上升。由于(yu)酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)市場需求(qiu)還很廣(guang)闊,很多投(tou)資(zi)者(zhe)都對加盟(meng)(meng)酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)感興趣,都想投(tou)資(zi)加盟(meng)(meng)開(kai)一家連鎖酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)。那(nei)酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)加盟(meng)(meng)應該怎么(me)選擇品(pin)牌(pai)呢(ni)?酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)代理品(pin)牌(pai)哪個好(hao)呢(ni)?Maigoo小編認(ren)為在選擇品(pin)牌(pai)時,需要注意(yi)考(kao)察品(pin)牌(pai)旗下酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)數量、考(kao)察酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)品(pin)牌(pai)內訓體系、考(kao)察酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)品(pin)牌(pai)消費者(zhe)滿意(yi)度。品(pin)牌(pai)選好(hao)之后就(jiu)是與加盟(meng)(meng)總部洽談合作(zuo)、選址、開(kai)店(dian)(dian)(dian)(dian)(dian)(dian)、宣傳推廣(guang)、營銷策劃(hua)、招聘人員、進(jin)貨、開(kai)業(ye),日(ri)常運營等等。
Maigoo小編認(ren)為要想選擇到好的酒店(dian)加(jia)(jia)(jia)盟(meng)(meng)品(pin)牌(pai),加(jia)(jia)(jia)盟(meng)(meng)商可以(yi)先對品(pin)牌(pai)旗(qi)下的酒店(dian)數量(liang)進行(xing)一個(ge)考(kao)察統計,看(kan)(kan)看(kan)(kan)品(pin)牌(pai)旗(qi)下的酒店(dian)數量(liang)有(you)多少,主要分布在(zai)哪些城市(shi),是(shi)否(fou)還有(you)酒店(dian)空白市(shi)場。在(zai)了(le)解酒店(dian)數量(liang)時,還可以(yi)向其他(ta)加(jia)(jia)(jia)盟(meng)(meng)商進行(xing)了(le)解,考(kao)察加(jia)(jia)(jia)盟(meng)(meng)商對酒店(dian)品(pin)牌(pai)的評(ping)價,了(le)解酒店(dian)的營收情況。看(kan)(kan)看(kan)(kan)這個(ge)品(pin)牌(pai)是(shi)否(fou)值得加(jia)(jia)(jia)盟(meng)(meng)商選擇。
一(yi)家酒(jiu)(jiu)店(dian)(dian)要想開(kai)得好,除了(le)需要良(liang)好的(de)品(pin)牌(pai)(pai)形象,還(huan)需要有(you)(you)一(yi)套完(wan)整(zheng)完(wan)善(shan)(shan)的(de)品(pin)牌(pai)(pai)內(nei)訓(xun)體(ti)(ti)(ti)系(xi),方便加(jia)(jia)盟代理(li)商(shang)可以(yi)(yi)(yi)依靠這一(yi)套體(ti)(ti)(ti)系(xi)培(pei)養優秀的(de)管(guan)理(li)人員(yuan)以(yi)(yi)(yi)及員(yuan)工。因此(ci)Maigoo小編建議,加(jia)(jia)盟商(shang)在選擇(ze)酒(jiu)(jiu)店(dian)(dian)品(pin)牌(pai)(pai)時,需要仔細(xi)了(le)解考察品(pin)牌(pai)(pai)是否有(you)(you)完(wan)善(shan)(shan)的(de)人才(cai)內(nei)訓(xun)體(ti)(ti)(ti)系(xi),以(yi)(yi)(yi)及考察品(pin)牌(pai)(pai)的(de)人才(cai)服務理(li)念。選擇(ze)一(yi)個具有(you)(you)完(wan)善(shan)(shan)內(nei)訓(xun)體(ti)(ti)(ti)系(xi)的(de)酒(jiu)(jiu)店(dian)(dian)加(jia)(jia)盟品(pin)牌(pai)(pai),加(jia)(jia)盟商(shang)的(de)酒(jiu)(jiu)店(dian)(dian)投資(zi)才(cai)有(you)(you)成(cheng)長(chang)的(de)空間。
對于消(xiao)費(fei)(fei)者來(lai)說,選擇一(yi)個(ge)住(zhu)宿的(de)(de)酒(jiu)店(dian)(dian),不僅僅需要考(kao)察酒(jiu)店(dian)(dian)房(fang)間的(de)(de)價格,還需要知(zhi)道(dao)其他消(xiao)費(fei)(fei)者對酒(jiu)店(dian)(dian)的(de)(de)評價和好感度。Maigoo小編認為,選擇酒(jiu)店(dian)(dian)加(jia)(jia)盟(meng)品牌(pai),加(jia)(jia)盟(meng)商需要設計一(yi)份酒(jiu)店(dian)(dian)品牌(pai)滿(man)(man)意(yi)(yi)調(diao)(diao)查(cha)表,向當地的(de)(de)消(xiao)費(fei)(fei)者進行酒(jiu)店(dian)(dian)滿(man)(man)意(yi)(yi)度調(diao)(diao)查(cha)。一(yi)般來(lai)說滿(man)(man)意(yi)(yi)度越(yue)高,酒(jiu)店(dian)(dian)品牌(pai)在當地消(xiao)費(fei)(fei)市場就(jiu)有(you)著較大的(de)(de)消(xiao)費(fei)(fei)基礎,選擇這樣的(de)(de)酒(jiu)店(dian)(dian)連鎖品牌(pai)創業,加(jia)(jia)盟(meng)商得到的(de)(de)利潤就(jiu)越(yue)高。