一、商業街開什么店好
商(shang)(shang)業(ye)(ye)街(jie)(jie)是(shi)人(ren)(ren)流(liu)聚集的(de)一(yi)個主(zhu)要(yao)(yao)(yao)場(chang)(chang)所,由眾多(duo)(duo)(duo)商(shang)(shang)店(dian)(dian)(dian)(dian)(dian)(dian)、餐(can)飲店(dian)(dian)(dian)(dian)(dian)(dian)、服(fu)務店(dian)(dian)(dian)(dian)(dian)(dian)共同(tong)組成,是(shi)一(yi)種(zhong)多(duo)(duo)(duo)功能、多(duo)(duo)(duo)業(ye)(ye)種(zhong)、多(duo)(duo)(duo)業(ye)(ye)態(tai)的(de)商(shang)(shang)業(ye)(ye)集合體,由于商(shang)(shang)業(ye)(ye)街(jie)(jie)人(ren)(ren)流(liu)量大,很(hen)多(duo)(duo)(duo)創業(ye)(ye)者都(dou)會選(xuan)擇在(zai)商(shang)(shang)業(ye)(ye)街(jie)(jie)開店(dian)(dian)(dian)(dian)(dian)(dian)。在(zai)商(shang)(shang)業(ye)(ye)街(jie)(jie)開店(dian)(dian)(dian)(dian)(dian)(dian),首先要(yao)(yao)(yao)選(xuan)擇合適的(de)開店(dian)(dian)(dian)(dian)(dian)(dian)項目,一(yi)般主(zhu)要(yao)(yao)(yao)是(shi)要(yao)(yao)(yao)選(xuan)擇賺錢的(de)、有(you)市(shi)場(chang)(chang)需(xu)和市(shi)場(chang)(chang)前(qian)景求(qiu)的(de),在(zai)此基礎(chu)上,經營自(zi)己擅長的(de)產品自(zi)然更好。以商(shang)(shang)業(ye)(ye)街(jie)(jie)的(de)人(ren)(ren)流(liu)量,吸引顧客是(shi)很(hen)容易的(de),像零食店(dian)(dian)(dian)(dian)(dian)(dian)、奶茶店(dian)(dian)(dian)(dian)(dian)(dian)、飾品店(dian)(dian)(dian)(dian)(dian)(dian)、小吃店(dian)(dian)(dian)(dian)(dian)(dian)、玩具(ju)店(dian)(dian)(dian)(dian)(dian)(dian)、服(fu)裝店(dian)(dian)(dian)(dian)(dian)(dian)等都(dou)很(hen)不(bu)錯(cuo),不(bu)過在(zai)開店(dian)(dian)(dian)(dian)(dian)(dian)前(qian),要(yao)(yao)(yao)注意做好市(shi)場(chang)(chang)調(diao)研(yan)工作,有(you)的(de)放矢(shi)開店(dian)(dian)(dian)(dian)(dian)(dian)。
二、商業街定位有哪些
城(cheng)(cheng)市(shi)里的(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)業街(jie)(jie)越來越多,為(wei)了(le)打造(zao)(zao)特色,找準商(shang)(shang)(shang)業街(jie)(jie)自己(ji)的(de)(de)(de)(de)(de)(de)定位是(shi)(shi)很重(zhong)(zhong)要(yao)的(de)(de)(de)(de)(de)(de),商(shang)(shang)(shang)業街(jie)(jie)的(de)(de)(de)(de)(de)(de)定位有(you)很多,包(bao)括(kuo):1、綜合(he)(he)時(shi)(shi)尚(shang)商(shang)(shang)(shang)業街(jie)(jie):體量較大,業態全面(mian),但同質(zhi)化現(xian)象嚴重(zhong)(zhong)。2、國際(ji)名(ming)品街(jie)(jie):使(shi)常規的(de)(de)(de)(de)(de)(de)封(feng)閉(bi)式高端購(gou)物(wu)環(huan)境變成開(kai)放式或(huo)半開(kai)放式的(de)(de)(de)(de)(de)(de)街(jie)(jie)區形態。3、歷史建(jian)筑改造(zao)(zao)街(jie)(jie)區:在都市(shi)再開(kai)發(fa)和老(lao)(lao)城(cheng)(cheng)區改造(zao)(zao)過(guo)程中出(chu)現(xian)的(de)(de)(de)(de)(de)(de),由于其區位和建(jian)筑的(de)(de)(de)(de)(de)(de)歷史特征,往(wang)往(wang)也(ye)是(shi)(shi)城(cheng)(cheng)市(shi)人文旅游(you)景(jing)點。4、文化藝術(shu)街(jie)(jie):通常為(wei)藝術(shu)家工作室和展示廳、文化藝術(shu)品集(ji)市(shi)、創意(yi)特色零(ling)售(shou)以及特色休(xiu)閑餐(can)飲等,是(shi)(shi)城(cheng)(cheng)市(shi)獨特精神(shen)文化的(de)(de)(de)(de)(de)(de)延伸。5、景(jing)觀風(feng)情街(jie)(jie):多出(chu)現(xian)于旅游(you)業發(fa)達的(de)(de)(de)(de)(de)(de)城(cheng)(cheng)市(shi),往(wang)往(wang)位于城(cheng)(cheng)市(shi)風(feng)景(jing)旅游(you)區。6、美食(shi)娛(yu)樂街(jie)(jie):以餐(can)飲、娛(yu)樂業態為(wei)主(zhu)(zhu),融合(he)(he)各(ge)類(lei)風(feng)味的(de)(de)(de)(de)(de)(de)餐(can)飲品牌,形成“一站(zhan)式”就餐(can)休(xiu)閑空間。7、依托購(gou)物(wu)中心(xin)的(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)業街(jie)(jie):為(wei)豐富商(shang)(shang)(shang)業業態,依托購(gou)物(wu)中心(xin)主(zhu)(zhu)體的(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)業人流聚合(he)(he)力,將商(shang)(shang)(shang)業街(jie)(jie)的(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)鋪(pu)分割銷售(shou)以加快現(xian)金回籠而設置的(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)業街(jie)(jie)。8、社區商(shang)(shang)(shang)業街(jie)(jie):社區群商(shang)(shang)(shang)業發(fa)展需要(yao)的(de)(de)(de)(de)(de)(de)產(chan)物(wu),其本(ben)質(zhi)上與綜合(he)(he)時(shi)(shi)尚(shang)商(shang)(shang)(shang)業街(jie)(jie)類(lei)同。9、地下商(shang)(shang)(shang)業街(jie)(jie):通常與地鐵出(chu)入(ru)口相連,采(cai)用高租(zu)金價值的(de)(de)(de)(de)(de)(de)小(xiao)面(mian)積商(shang)(shang)(shang)鋪(pu)分割出(chu)租(zu),業態也(ye)以高毛利(li)率、高坪效的(de)(de)(de)(de)(de)(de)小(xiao)面(mian)積零(ling)售(shou)為(wei)主(zhu)(zhu)。10、老(lao)(lao)字號(hao)商(shang)(shang)(shang)業街(jie)(jie):商(shang)(shang)(shang)戶大多為(wei)經過(guo)時(shi)(shi)間考驗的(de)(de)(de)(de)(de)(de)國內(nei)老(lao)(lao)字號(hao)品牌,帶有(you)濃重(zhong)(zhong)的(de)(de)(de)(de)(de)(de)城(cheng)(cheng)市(shi)印記。
三、商業街業態規劃的原則
商(shang)業(ye)(ye)(ye)步行(xing)街(jie)規劃設(she)計時,業(ye)(ye)(ye)態(tai)規劃是很重要的,應遵(zun)循以下原則:1、同業(ye)(ye)(ye)差異(yi),不能盲目招同一(yi)品類的店。2、異(yi)業(ye)(ye)(ye)互補:不同經營品項的業(ye)(ye)(ye)態(tai)實現互補,滿足顧客消費的選擇權。3、合(he)(he)理配比:商(shang)業(ye)(ye)(ye)步行(xing)街(jie)各業(ye)(ye)(ye)態(tai)之(zhi)間(jian)的配比要綜合(he)(he)考(kao)慮(lv)綜合(he)(he)定位、招商(shang)策(ce)略、特色營造等,體現多(duo)層次購物需求和多(duo)形式體驗消費.4、布局合(he)(he)理:既(ji)要考(kao)慮(lv)充分引流,又要注意競爭業(ye)(ye)(ye)態(tai)之(zhi)間(jian)的錯位經營。
四、商業街亮化設計理念
商(shang)業街亮(liang)化(hua)的(de)意(yi)思就(jiu)是商(shang)業街的(de)照(zhao)明(ming)工(gong)作(zuo),主要作(zuo)用(yong)是引流,提高顧客的(de)體驗和商(shang)業街的(de)形(xing)象。設計商(shang)業街亮(liang)化(hua)時,應注意(yi)遵循以下理(li)念:1、整體性(xing):結合商(shang)業街周邊的(de)環(huan)境,將商(shang)業街里面的(de)公共設施和路燈(deng)裝飾相結合,創(chuang)造(zao)一個整體的(de)藝術造(zao)型(xing)。2、風(feng)格統一:在滿(man)足照(zhao)明(ming)的(de)前提下風(feng)格統一,注重(zhong)整體美感(gan)。3、層次分明(ming):采用(yong)重(zhong)點突(tu)(tu)出(chu)的(de)方式進行照(zhao)亮(liang),采用(yong)明(ming)暗凸顯的(de)照(zhao)明(ming)手法,突(tu)(tu)出(chu)主體。4、融(rong)(rong)入(ru)城市特點:融(rong)(rong)入(ru)當地的(de)文化(hua)內涵,使其更具有可識(shi)別性(xing)。