隨著老齡化社會的到來，以及年輕一代消費者開始加入到養生的行列，我國保健品逐步(bu)被社會大(da)(da)眾(zhong)接受，保(bao)健(jian)(jian)(jian)品(pin)消費漸趨(qu)大(da)(da)眾(zhong)化，消費者食用保(bao)健(jian)(jian)(jian)品(pin)的(de)規(gui)模也(ye)在不斷擴(kuo)大(da)(da)中。那么加(jia)盟(meng)保(bao)健(jian)(jian)(jian)品(pin)生意怎么樣？隨著社會的(de)發(fa)展(zhan)，人們對(dui)自身健(jian)(jian)(jian)康重視程度加(jia)深，特別是在疫情(qing)之下，消費者對(dui)保(bao)健(jian)(jian)(jian)品(pin)的(de)需求也(ye)十分(fen)旺盛，刺激(ji)著保(bao)健(jian)(jian)(jian)品(pin)行業(ye)市場的(de)發(fa)展(zhan)。Maigoo小編為您整理(li)了保(bao)健(jian)(jian)(jian)品(pin)行業(ye)加(jia)盟(meng)代理(li)前(qian)景分(fen)析，希(xi)望對(dui)您有所(suo)幫助(zhu)。
保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)是保(bao)(bao)(bao)(bao)健(jian)(jian)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)，又(you)稱為膳(shan)(shan)食(shi)(shi)補充(chong)劑。保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)一般分為保(bao)(bao)(bao)(bao)健(jian)(jian)藥品(pin)(pin)(pin)(pin)(pin)(pin)、保(bao)(bao)(bao)(bao)健(jian)(jian)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)等(deng)(deng)，例如茶、藥膳(shan)(shan)、飲品(pin)(pin)(pin)(pin)(pin)(pin)等(deng)(deng)等(deng)(deng)。隨著(zhu)人(ren)們(men)健(jian)(jian)康(kang)保(bao)(bao)(bao)(bao)健(jian)(jian)意(yi)(yi)識(shi)的(de)(de)提(ti)升，特(te)別是在(zai)新冠(guan)疫(yi)情之(zhi)下(xia)，人(ren)們(men)對自身免疫(yi)力提(ti)高(gao)越發(fa)重視，保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)市場也迎來了(le)空前(qian)火爆(bao)的(de)(de)階段。根據艾媒咨詢數據顯示，近年(nian)來我(wo)國(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)行(xing)業(ye)(ye)(ye)市場規模呈現出逐(zhu)年(nian)遞增的(de)(de)趨勢(shi)，隨著(zhu)我(wo)國(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)消費(fei)人(ren)群的(de)(de)擴大，未來到2022年(nian)，我(wo)國(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)行(xing)業(ye)(ye)(ye)市場規模將(jiang)達到2989億元。從我(wo)國(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)行(xing)業(ye)(ye)(ye)現狀來看，我(wo)國(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)由于行(xing)業(ye)(ye)(ye)進入門檻較(jiao)低，以(yi)及(ji)“藍帽子”資質監管(guan)不嚴(yan)格，導致保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)行(xing)業(ye)(ye)(ye)市場競(jing)爭格局較(jiao)為分散，市場集中度較(jiao)低。隨著(zhu)保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)行(xing)業(ye)(ye)(ye)的(de)(de)發(fa)展(zhan)(zhan)，保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)行(xing)業(ye)(ye)(ye)將(jiang)會(hui)不斷(duan)加大監管(guan)力度，加快整合重組步(bu)伐，未來保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)行(xing)業(ye)(ye)(ye)發(fa)展(zhan)(zhan)空間(jian)仍十(shi)分廣闊(kuo)。Maigoo小編認為受(shou)到疫(yi)情的(de)(de)影響，人(ren)們(men)健(jian)(jian)康(kang)意(yi)(yi)識(shi)得(de)到提(ti)高(gao)，居民對保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)需求(qiu)不斷(duan)擴大。在(zai)直播(bo)銷(xiao)售以(yi)及(ji)互聯網發(fa)展(zhan)(zhan)的(de)(de)推動下(xia)，保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)行(xing)業(ye)(ye)(ye)紛紛加大線上保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)營(ying)銷(xiao)運營(ying)，進一步(bu)推動了(le)保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)行(xing)業(ye)(ye)(ye)的(de)(de)發(fa)展(zhan)(zhan)。未來，隨著(zhu)保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)消費(fei)逐(zhu)漸滲透到三四線城(cheng)市，以(yi)及(ji)年(nian)輕消費(fei)群體的(de)(de)擴容，我(wo)國(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)(pin)(pin)(pin)行(xing)業(ye)(ye)(ye)將(jiang)迎來快速發(fa)展(zhan)(zhan)時期(qi)。
近(jin)五年(nian)來，我(wo)國保(bao)(bao)健(jian)(jian)品(pin)(pin)整體(ti)搜(sou)索指(zhi)數整體(ti)呈現出不斷下(xia)降的趨勢，2021年(nian)保(bao)(bao)健(jian)(jian)品(pin)(pin)搜(sou)索指(zhi)數有所上升。Maigoo小編認為保(bao)(bao)健(jian)(jian)品(pin)(pin)行業存在(zai)(zai)的最大問題就(jiu)是產品(pin)(pin)偽劣，因(yin)此消費者(zhe)對市場(chang)上的保(bao)(bao)健(jian)(jian)品(pin)(pin)不信任，導致近(jin)年(nian)來保(bao)(bao)健(jian)(jian)品(pin)(pin)搜(sou)索指(zhi)數下(xia)降。受(shou)到(dao)新冠疫(yi)情(qing)的影響，保(bao)(bao)健(jian)(jian)品(pin)(pin)行業發展受(shou)到(dao)沖擊，致使2020年(nian)保(bao)(bao)健(jian)(jian)品(pin)(pin)搜(sou)索指(zhi)數下(xia)降幅度較(jiao)大。2021年(nian)在(zai)(zai)疫(yi)情(qing)之下(xia)，人們保(bao)(bao)健(jian)(jian)意(yi)識得到(dao)提升，對自身免疫(yi)力提高(gao)要求(qiu)加(jia)(jia)大，對保(bao)(bao)健(jian)(jian)品(pin)(pin)需(xu)求(qiu)逐漸增加(jia)(jia)，推動(dong)著保(bao)(bao)健(jian)(jian)品(pin)(pin)搜(sou)索指(zhi)數上升。
從(cong)百(bai)度(du)指數保(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)地域(yu)分布情況來看，華(hua)東(dong)(dong)(dong)地區(qu)保(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)搜(sou)(sou)索量(liang)最大，西北(bei)地區(qu)保(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)搜(sou)(sou)索量(liang)較(jiao)少。Maigoo小編(bian)認為華(hua)東(dong)(dong)(dong)地區(qu)社會(hui)經濟發展較(jiao)快，保(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)企業科(ke)技研發技術水平(ping)較(jiao)高(gao)，且(qie)華(hua)東(dong)(dong)(dong)地區(qu)保(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)消(xiao)(xiao)費需求較(jiao)大，推動著華(hua)東(dong)(dong)(dong)地區(qu)保(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)搜(sou)(sou)索指數提高(gao)。廣東(dong)(dong)(dong)、山東(dong)(dong)(dong)、江蘇等省(sheng)份對(dui)保(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)關注較(jiao)大，這(zhe)(zhe)與(yu)我國保(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)企業集聚基本一致。北(bei)京、上海、廣州、杭州、深圳等地區(qu)的消(xiao)(xiao)費者對(dui)保(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)關注較(jiao)高(gao)，這(zhe)(zhe)些地區(qu)社會(hui)經濟水平(ping)較(jiao)高(gao)且(qie)與(yu)保(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)消(xiao)(xiao)費用(yong)戶分布相一致。因(yin)此，在華(hua)東(dong)(dong)(dong)地區(qu)投資保(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)行業開店比較(jiao)有潛力。
根據圖表可以知道，2013-2020年(nian)(nian)我國保(bao)健(jian)品(pin)(pin)(pin)市(shi)(shi)(shi)場(chang)(chang)規模(mo)呈現出(chu)不斷(duan)擴大(da)(da)的(de)趨勢(shi)，且市(shi)(shi)(shi)場(chang)(chang)規模(mo)增(zeng)速逐(zhu)漸(jian)加快。Maigoo小編認為(wei)由于社會工作壓力(li)的(de)增(zeng)大(da)(da)，我國消(xiao)費(fei)(fei)者(zhe)(zhe)對保(bao)健(jian)品(pin)(pin)(pin)的(de)消(xiao)費(fei)(fei)理念得到(dao)了轉(zhuan)變，保(bao)健(jian)品(pin)(pin)(pin)逐(zhu)漸(jian)成為(wei)剛性(xing)消(xiao)費(fei)(fei)品(pin)(pin)(pin)，推動(dong)著保(bao)健(jian)品(pin)(pin)(pin)行(xing)業(ye)市(shi)(shi)(shi)場(chang)(chang)規模(mo)逐(zhu)漸(jian)增(zeng)加。2020年(nian)(nian)保(bao)健(jian)品(pin)(pin)(pin)市(shi)(shi)(shi)場(chang)(chang)規模(mo)達(da)到(dao)了2503億元，在新(xin)冠疫情之下(xia)，消(xiao)費(fei)(fei)者(zhe)(zhe)保(bao)健(jian)意(yi)識(shi)逐(zhu)漸(jian)得到(dao)提升，刺激(ji)著消(xiao)費(fei)(fei)者(zhe)(zhe)加大(da)(da)了對保(bao)健(jian)品(pin)(pin)(pin)的(de)需求(qiu)。未來隨著我國消(xiao)費(fei)(fei)者(zhe)(zhe)健(jian)康意(yi)識(shi)的(de)提高、保(bao)健(jian)品(pin)(pin)(pin)消(xiao)費(fei)(fei)群體年(nian)(nian)輕化(hua)，以及保(bao)健(jian)品(pin)(pin)(pin)消(xiao)費(fei)(fei)逐(zhu)漸(jian)延(yan)伸(shen)到(dao)三(san)四線城市(shi)(shi)(shi)，未來到(dao)2022年(nian)(nian)，我國保(bao)健(jian)品(pin)(pin)(pin)行(xing)業(ye)市(shi)(shi)(shi)場(chang)(chang)規模(mo)將達(da)到(dao)2989億元。
受到(dao)新冠(guan)疫情(qing)的(de)(de)影(ying)響(xiang)、老齡(ling)化社(she)會(hui)的(de)(de)到(dao)來，消費(fei)者健(jian)(jian)(jian)康意識(shi)得到(dao)提升，保(bao)健(jian)(jian)(jian)品(pin)(pin)消費(fei)意識(shi)也(ye)在不斷提高，推動著保(bao)健(jian)(jian)(jian)品(pin)(pin)消費(fei)需求(qiu)的(de)(de)增加。隨著社(she)會(hui)工作壓力(li)的(de)(de)加大，年輕(qing)一(yi)代消費(fei)者也(ye)紛紛加入(ru)到(dao)養生保(bao)健(jian)(jian)(jian)的(de)(de)行(xing)列中(zhong)，開始購買保(bao)健(jian)(jian)(jian)品(pin)(pin)來提高自身免疫力(li)。Maigoo小編認為(wei)在新冠(guan)疫情(qing)影(ying)響(xiang)以及(ji)保(bao)健(jian)(jian)(jian)意識(shi)提高的(de)(de)背(bei)景下，我(wo)國保(bao)健(jian)(jian)(jian)品(pin)(pin)市場需求(qiu)不斷擴(kuo)大，投資加盟保(bao)健(jian)(jian)(jian)品(pin)(pin)行(xing)業開店有(you)著較(jiao)為(wei)廣(guang)闊的(de)(de)市場需求(qiu)空間(jian)。
我國(guo)(guo)保(bao)(bao)健品行(xing)業監管不到(dao)位，進(jin)入門檻低(di)，導(dao)致保(bao)(bao)健品行(xing)業存在許多問(wen)題，市場集中度較低(di)。Maigoo小編認為隨(sui)著我國(guo)(guo)保(bao)(bao)健品行(xing)業相(xiang)關政策(ce)法規(gui)的(de)(de)頒布，保(bao)(bao)健品行(xing)業正處于監管不斷加(jia)強的(de)(de)時期(qi)，進(jin)一步規(gui)范了(le)保(bao)(bao)健品行(xing)業的(de)(de)發(fa)展(zhan)，給保(bao)(bao)健品行(xing)業發(fa)展(zhan)帶(dai)來了(le)新的(de)(de)機遇。在國(guo)(guo)家政策(ce)的(de)(de)支(zhi)持下(xia)，保(bao)(bao)健品行(xing)業發(fa)展(zhan)可持續化(hua)。
受到國(guo)家“互(hu)聯網+保(bao)(bao)健(jian)品”產戰略的規(gui)劃落實，特(te)別是在(zai)跨境電(dian)商發(fa)展(zhan)的推動下，我國(guo)保(bao)(bao)健(jian)品電(dian)商銷(xiao)(xiao)售渠道規(gui)模(mo)不(bu)斷擴大(da)。Maigoo小編認為(wei)隨(sui)著電(dian)商網購(gou)的發(fa)展(zhan)，網購(gou)逐漸成(cheng)為(wei)保(bao)(bao)健(jian)品銷(xiao)(xiao)售的第二(er)大(da)銷(xiao)(xiao)售渠道。在(zai)電(dian)商網購(gou)的推動下，保(bao)(bao)健(jian)品行業發(fa)展(zhan)迅速。
同仁堂
湯臣倍健
養生堂
斯維詩
東阿阿膠
善存
燕之屋
健安喜
合生元
21金維他
