如何經營好便利店?談好(hao)便利店(dian)進貨價格(ge)、增加(jia)便利店(dian)服務項目、做好(hao)便利店(dian)衛生打掃工作是經營(ying)(ying)便利店(dian)門店(dian)時必須掌握的經營(ying)(ying)技巧(qiao)。接下來請跟Maigoo小編一(yi)起詳(xiang)細了(le)解便利店(dian)門店(dian)三(san)大經營(ying)(ying)技巧(qiao)吧,希望(wang)對您有所幫助。
便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)的(de)(de)出(chu)現(xian)發(fa)(fa)展與(yu)我國(guo)社會經(jing)濟的(de)(de)發(fa)(fa)展有著(zhu)密切的(de)(de)聯系(xi),城(cheng)(cheng)市(shi)化進程的(de)(de)加(jia)快以及消費逐漸延伸到三四城(cheng)(cheng)市(shi),為我國(guo)便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)的(de)(de)發(fa)(fa)展提供了較大的(de)(de)支持和保(bao)障。在消費節(jie)奏加(jia)快的(de)(de)推動下,便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)行業有著(zhu)較大的(de)(de)利(li)(li)潤潛力(li)。很多加(jia)盟商(shang)都(dou)想開一家便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)獲得收(shou)益,但Maigoo小(xiao)編認為在經(jing)營(ying)便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)加(jia)盟店(dian)(dian)(dian)(dian)(dian)時(shi)需(xu)要掌握一定的(de)(de)經(jing)營(ying)技巧(qiao)。必要的(de)(de)便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)經(jing)營(ying)技巧(qiao)可(ke)以幫助加(jia)盟商(shang)經(jing)營(ying)好便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian),實現(xian)便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)利(li)(li)潤的(de)(de)增(zeng)長。因(yin)此在經(jing)營(ying)便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)時(shi)需(xu)要談好便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)進貨價格、增(zeng)加(jia)便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)服(fu)務(wu)項目、做好便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)衛生打掃工作。
如何經營好便(bian)利(li)(li)店(dian)?商(shang)(shang)(shang)(shang)品是便(bian)利(li)(li)店(dian)利(li)(li)潤的主要(yao)來(lai)源,商(shang)(shang)(shang)(shang)品銷(xiao)售得越好,那么便(bian)利(li)(li)店(dian)利(li)(li)潤就(jiu)越高,商(shang)(shang)(shang)(shang)品進(jin)貨價(jia)(jia)格越低(di),便(bian)利(li)(li)店(dian)商(shang)(shang)(shang)(shang)品銷(xiao)售才(cai)有(you)利(li)(li)潤空間。因(yin)此Maigoo小編建議,加盟商(shang)(shang)(shang)(shang)可(ke)以(yi)從便(bian)利(li)(li)店(dian)商(shang)(shang)(shang)(shang)品進(jin)貨價(jia)(jia)這一角度入手,與加盟總(zong)部談好便(bian)利(li)(li)店(dian)進(jin)貨的價(jia)(jia)格,努力(li)拿到較低(di)的商(shang)(shang)(shang)(shang)品進(jin)貨價(jia)(jia)格,或(huo)是拿到總(zong)部的進(jin)貨優(you)惠(hui),與總(zong)部簽(qian)訂優(you)惠(hui)協議。這樣(yang)便(bian)利(li)(li)店(dian)進(jin)貨價(jia)(jia)格下(xia)降了,才(cai)能(neng)保證便(bian)利(li)(li)店(dian)商(shang)(shang)(shang)(shang)品的售價(jia)(jia),與其他便(bian)利(li)(li)店(dian)進(jin)行價(jia)(jia)格競爭(zheng),實現(xian)利(li)(li)潤增(zeng)長(chang)。
現(xian)如(ru)今隨著消(xiao)費(fei)的(de)(de)升級以(yi)及快(kuai)(kuai)節奏生活(huo)的(de)(de)發(fa)展,傳統的(de)(de)便(bian)利(li)店(dian)服(fu)務項(xiang)(xiang)目(mu)已(yi)經(jing)不(bu)能滿足消(xiao)費(fei)者(zhe)多(duo)方(fang)面的(de)(de)需求發(fa)展。Maigoo小編認(ren)為加(jia)(jia)(jia)盟(meng)商要想經(jing)營好便(bian)利(li)店(dian),在激烈的(de)(de)市場競爭(zheng)中存活(huo)發(fa)展,就需要不(bu)斷增加(jia)(jia)(jia)便(bian)利(li)店(dian)服(fu)務項(xiang)(xiang)目(mu)。例如(ru)增加(jia)(jia)(jia)關(guan)東煮、快(kuai)(kuai)餐、方(fang)便(bian)面、下午茶(cha)等(deng)飲食項(xiang)(xiang)目(mu),為消(xiao)費(fei)者(zhe)提供電動車(che)充電、保管以(yi)及代收(shou)快(kuai)(kuai)遞等(deng)服(fu)務。服(fu)務項(xiang)(xiang)目(mu)豐(feng)富了,消(xiao)費(fei)者(zhe)的(de)(de)需求得(de)到滿足了,才(cai)會對便(bian)利(li)店(dian)抱有(you)好感,才(cai)能形成品(pin)牌(pai)忠誠(cheng)度,轉發(fa)推薦加(jia)(jia)(jia)盟(meng)商的(de)(de)便(bian)利(li)店(dian)。
便(bian)利店(dian)一(yi)(yi)般(ban)都會(hui)(hui)經(jing)營食(shi)品(pin),特別是一(yi)(yi)些現煮的食(shi)品(pin),如關(guan)東煮、方便(bian)面等(deng),這類食(shi)品(pin)對(dui)衛(wei)生(sheng)(sheng)條件要求比較嚴格,如果便(bian)利店(dian)沒有做好(hao)衛(wei)生(sheng)(sheng)打掃工作(zuo),便(bian)利店(dian)有異味、垃圾(ji)成堆(dui),那么就會(hui)(hui)給消(xiao)費(fei)者(zhe)造成不好(hao)的影響,消(xiao)費(fei)者(zhe)也不會(hui)(hui)有進店(dian)購買的欲望(wang)。所以Maigoo小編(bian)建議(yi)加盟商在(zai)經(jing)營便(bian)利店(dian)時,需要每天安排店(dian)員定(ding)(ding)時做好(hao)衛(wei)生(sheng)(sheng)工作(zuo),定(ding)(ding)期做好(hao)殺菌(jun)消(xiao)毒工作(zuo),這樣才能營造一(yi)(yi)個健康、干(gan)凈的門店(dian)環(huan)境(jing),吸引消(xiao)費(fei)者(zhe)。