目(mu)前燕(yan)(yan)窩(wo)開店(dian)主要有專(zhuan)(zhuan)(zhuan)柜(ju)和單店(dian)兩種(zhong)(zhong)形式。Maigoo小(xiao)編建議在開燕(yan)(yan)窩(wo)門店(dian)選址(zhi)時，要考慮(lv)(lv)(lv)自己要開的(de)燕(yan)(yan)窩(wo)門店(dian)是(shi)專(zhuan)(zhuan)(zhuan)柜(ju)還是(shi)專(zhuan)(zhuan)(zhuan)賣店(dian)。如果是(shi)專(zhuan)(zhuan)(zhuan)賣店(dian)就需要考慮(lv)(lv)(lv)地段位(wei)置、裝修風格(ge)等因(yin)素(su)。如果開一(yi)家燕(yan)(yan)窩(wo)專(zhuan)(zhuan)(zhuan)柜(ju)，那么(me)就需要考慮(lv)(lv)(lv)專(zhuan)(zhuan)(zhuan)柜(ju)面臨的(de)競(jing)爭者情況(kuang)、自己是(shi)否有資質入(ru)駐各種(zhong)(zhong)商超(chao)，自己是(shi)否有獨立的(de)銷售(shou)渠道等等。確定(ding)(ding)燕(yan)(yan)窩(wo)店(dian)面的(de)定(ding)(ding)位(wei)之后，才能根據定(ding)(ding)位(wei)選擇合適(shi)的(de)店(dian)址(zhi)。

開燕(yan)窩店(dian)(dian)(dian)(dian)(dian)成本(ben)支(zhi)出(chu)的三大(da)巨(ju)頭之一就(jiu)是租(zu)金(jin)(jin)，門店(dian)(dian)(dian)(dian)(dian)租(zu)金(jin)(jin)的多少，關系到燕(yan)窩門店(dian)(dian)(dian)(dian)(dian)是否(fou)能順利(li)獲(huo)取利(li)潤。店(dian)(dian)(dian)(dian)(dian)面位(wei)置越好，門店(dian)(dian)(dian)(dian)(dian)租(zu)金(jin)(jin)就(jiu)會越高(gao)。所以Maigoo小編(bian)建議在開燕(yan)窩店(dian)(dian)(dian)(dian)(dian)選(xuan)址時，一定要注意考察門店(dian)(dian)(dian)(dian)(dian)租(zu)金(jin)(jin)情況，如果(guo)能找到位(wei)置、租(zu)金(jin)(jin)都不(bu)錯的店(dian)(dian)(dian)(dian)(dian)面，那(nei)么就(jiu)能快(kuai)速實現盈利(li)。

現如今雖然燕窩(wo)逐漸進入到(dao)平(ping)民消(xiao)費中，但由于(yu)原材料(liao)的(de)(de)(de)限制，燕窩(wo)產品的(de)(de)(de)價格水(shui)(shui)平(ping)還是很高的(de)(de)(de)。在這一(yi)因素的(de)(de)(de)驅(qu)動(dong)下，燕窩(wo)門店(dian)一(yi)般(ban)都(dou)開在經(jing)濟(ji)發(fa)展水(shui)(shui)平(ping)較高的(de)(de)(de)一(yi)二線(xian)城市(shi)或是省(sheng)會城市(shi)。因此Maigoo小(xiao)編認為，開燕窩(wo)門店(dian)選(xuan)址時(shi)一(yi)定要注意考察當地(di)(di)消(xiao)費情況(kuang)，看(kan)看(kan)當地(di)(di)消(xiao)費市(shi)場的(de)(de)(de)購買力怎么(me)樣，當地(di)(di)有沒有購買食用燕窩(wo)的(de)(de)(de)習慣(guan)等等。

大(da)(da)型百貨商(shang)場(chang)是燕窩專賣店(dian)最合適開店(dian)的(de)地(di)方之一。Maigoo小編認為在大(da)(da)型百貨商(shang)場(chang)開設燕窩專賣店(dian)可(ke)以(yi)利用百貨商(shang)場(chang)的(de)大(da)(da)客流(liu)量(liang)、消(xiao)費者(zhe)消(xiao)費水平高、品(pin)牌追(zhui)求意識等(deng)特點(dian)進(jin)行燕窩銷售。在大(da)(da)型百貨商(shang)場(chang)開燕窩專賣店(dian)還可(ke)以(yi)利用強大(da)(da)的(de)知名度(du)吸引消(xiao)費者(zhe)，培(pei)養品(pin)牌忠誠度(du)。

高(gao)檔住宅(zhai)小(xiao)區的(de)消(xiao)費一般都處于(yu)較高(gao)的(de)檔次和水平，且(qie)這里的(de)居民因為收入水平較高(gao)，有著超前(qian)的(de)消(xiao)費意識。Maigoo小(xiao)編認為如果能(neng)將燕窩(wo)專賣店開在(zai)高(gao)檔住宅(zhai)小(xiao)區附近(jin)，那么就能(neng)在(zai)無形之中提高(gao)燕窩(wo)門店的(de)價格和檔次定位(wei)。

Maigoo小(xiao)編(bian)建議可(ke)以(yi)將(jiang)燕(yan)窩(wo)專(zhuan)賣(mai)(mai)店(dian)(dian)開在其(qi)他(ta)知(zhi)名(ming)品(pin)牌，例(li)如品(pin)牌服裝店(dian)(dian)、奢(she)侈箱(xiang)包(bao)店(dian)(dian)、高檔化妝(zhuang)品(pin)店(dian)(dian)等等知(zhi)名(ming)品(pin)牌店(dian)(dian)的(de)(de)旁邊(bian)。將(jiang)燕(yan)窩(wo)專(zhuan)賣(mai)(mai)店(dian)(dian)開在這些品(pin)牌店(dian)(dian)的(de)(de)旁邊(bian)，可(ke)以(yi)利用其(qi)他(ta)門(men)店(dian)(dian)強大的(de)(de)知(zhi)名(ming)度和影響力為專(zhuan)賣(mai)(mai)店(dian)(dian)吸引消費者。除此之外還(huan)可(ke)以(yi)與這些品(pin)牌店(dian)(dian)形成互補消費人群，提高燕(yan)窩(wo)專(zhuan)賣(mai)(mai)店(dian)(dian)進(jin)店(dian)(dian)率。