一年一度的端午節將至,作為端午節代表性食品,粽子的銷量一直都十分可觀。這讓很多投資加盟商都嗅出了其中蘊含的商機,都想開一家粽子店(dian)。開店(dian)時,合(he)理分配粽子店(dian)員工、開展粽子店(dian)營銷活動、做好粽子店(dian)服務衛生(sheng)工作可以幫助加盟(meng)商開好一家粽子店(dian)。接下來請跟Maigoo小編(bian)一起詳細了(le)解粽子門店(dian)三大經營技巧吧,希望對您(nin)有所幫助。
粽(zong)(zong)子(zi)(zi)(zi)(zi)產(chan)業(ye)鏈(lian)上游主(zhu)要包括(kuo)粽(zong)(zong)葉(xie)、糯(nuo)米餡料(liao)以及其他調(diao)料(liao)等(deng)(deng)粽(zong)(zong)子(zi)(zi)(zi)(zi)生產(chan)的原材料(liao);中(zhong)游則(ze)是鮮肉粽(zong)(zong)、豆沙(sha)粽(zong)(zong)以及八寶(bao)粽(zong)(zong)等(deng)(deng)多(duo)種口味的粽(zong)(zong)子(zi)(zi)(zi)(zi);下游則(ze)是通(tong)過電商銷(xiao)售(shou)、商超以及市場等(deng)(deng)銷(xiao)售(shou)渠道銷(xiao)售(shou)給消費(fei)者(zhe)。從粽(zong)(zong)子(zi)(zi)(zi)(zi)產(chan)業(ye)鏈(lian)情況來看,上游原材料(liao)價格上漲將會導致(zhi)下游粽(zong)(zong)子(zi)(zi)(zi)(zi)銷(xiao)售(shou)價格的提高,產(chan)業(ye)鏈(lian)之間關系密切(qie)、環環相扣。經過多(duo)年的發(fa)(fa)展(zhan),我國粽(zong)(zong)子(zi)(zi)(zi)(zi)產(chan)業(ye)發(fa)(fa)展(zhan)迅速(su),目(mu)前已經具有了(le)一定的市場規模。隨著(zhu)粽(zong)(zong)子(zi)(zi)(zi)(zi)消費(fei)日(ri)常化,粽(zong)(zong)子(zi)(zi)(zi)(zi)店(dian)(dian)生意持續火(huo)爆,很多(duo)人都想投資開(kai)一家粽(zong)(zong)子(zi)(zi)(zi)(zi)店(dian)(dian),希(xi)望(wang)獲得較為可觀的利潤(run)。Maigoo小編認(ren)為在(zai)開(kai)粽(zong)(zong)子(zi)(zi)(zi)(zi)加盟店(dian)(dian)時,還需要合理分(fen)配粽(zong)(zong)子(zi)(zi)(zi)(zi)店(dian)(dian)員(yuan)工、開(kai)展(zhan)粽(zong)(zong)子(zi)(zi)(zi)(zi)店(dian)(dian)營(ying)銷(xiao)活動(dong)、做好粽(zong)(zong)子(zi)(zi)(zi)(zi)店(dian)(dian)服務衛生工作。通(tong)過掌握一些經營(ying)技巧,可以讓(rang)粽(zong)(zong)子(zi)(zi)(zi)(zi)店(dian)(dian)的經營(ying)更加輕松(song)簡單(dan)。
Maigoo小編認為(wei)經營粽(zong)子(zi)店(dian),加盟商(shang)(shang)需(xu)要合理分(fen)(fen)配門店(dian)的(de)(de)員工(gong)(gong)。在進行(xing)員工(gong)(gong)工(gong)(gong)作(zuo)任(ren)務分(fen)(fen)配時,加盟商(shang)(shang)需(xu)要先(xian)看看哪些(xie)餡(xian)料的(de)(de)粽(zong)子(zi)最受(shou)歡(huan)迎,將員工(gong)(gong)重點分(fen)(fen)配在最受(shou)歡(huan)迎的(de)(de)粽(zong)子(zi)制作(zuo)上,減少其(qi)他(ta)粽(zong)子(zi)的(de)(de)制作(zuo)。合理的(de)(de)分(fen)(fen)配員工(gong)(gong),可(ke)以避(bi)免制作(zuo)出來的(de)(de)粽(zong)子(zi)銷量不好,受(shou)歡(huan)迎的(de)(de)粽(zong)子(zi)卻因備貨(huo)不足而售罄。
粽(zong)(zong)(zong)子(zi)店(dian)(dian)開業前需(xu)要提前開展(zhan)營銷(xiao)推廣(guang)活動(dong),通過(guo)宣傳單(dan)、海(hai)報以(yi)及(ji)橫幅等(deng)(deng)多種形式告知消(xiao)費(fei)者粽(zong)(zong)(zong)子(zi)店(dian)(dian)的(de)開業時(shi)間(jian)、地(di)點等(deng)(deng)信息,以(yi)及(ji)購買(mai)粽(zong)(zong)(zong)子(zi)享受到的(de)優惠信息。在(zai)(zai)日常的(de)經營中(zhong),加(jia)盟(meng)商需(xu)要結合節假日開展(zhan)節慶促銷(xiao),例如在(zai)(zai)端午節、中(zhong)秋節以(yi)及(ji)春節期間(jian)加(jia)強創新(xin)營銷(xiao),吸(xi)引消(xiao)費(fei)者在(zai)(zai)粽(zong)(zong)(zong)子(zi)店(dian)(dian)下單(dan)購買(mai)消(xiao)費(fei)。Maigoo小(xiao)編認(ren)(ren)為通過(guo)開展(zhan)粽(zong)(zong)(zong)子(zi)店(dian)(dian)的(de)營銷(xiao)活動(dong),不僅(jin)能讓門店(dian)(dian)生意變好,同時(shi)還能讓更多的(de)消(xiao)費(fei)者認(ren)(ren)識了解到加(jia)盟(meng)商的(de)粽(zong)(zong)(zong)子(zi)店(dian)(dian),提高知名度(du)。
服(fu)務(wu)(wu)衛生(sheng)影響(xiang)到門(men)店的(de)生(sheng)意(yi)好(hao)壞,粽(zong)子(zi)店也(ye)不(bu)例(li)外。Maigoo小(xiao)編認為(wei)在經營(ying)粽(zong)子(zi)店時,為(wei)了(le)給消費者(zhe)留下好(hao)印象(xiang),吸引到更多的(de)消費者(zhe),形成(cheng)回頭客,加(jia)盟(meng)(meng)商(shang)需要(yao)(yao)做(zuo)好(hao)粽(zong)子(zi)店的(de)服(fu)務(wu)(wu)衛生(sheng)工(gong)作(zuo)。包粽(zong)子(zi)的(de)過(guo)程公開透明(ming)可見,制作(zuo)師(shi)傅(fu)要(yao)(yao)戴(dai)好(hao)口罩,注(zhu)意(yi)衛生(sheng),讓消費者(zhe)放心。衛生(sheng)工(gong)作(zuo)做(zuo)好(hao)了(le),消費者(zhe)才(cai)會對(dui)粽(zong)子(zi)店產生(sheng)信任,下次才(cai)會選擇加(jia)盟(meng)(meng)商(shang)的(de)粽(zong)子(zi)店購買粽(zong)子(zi)。